Erdem hopes designs transcend fashion seasons
Erdem Moralioglu hopes his classic designs transcend both trends and seasons.
The Canadian designer launched his brand in London in 2005, with his clothes synonymous with versatile yet powerful femininity.
When it comes to his garments, Moralioglu tries to ensure they are crafted to such a high standard that they can be passed onto the next generation of women.
“I’ve always been attracted to the idea of things that have a very human hand,” he told The Edit. “I’ve always felt like my work has very little to do with seasons or trends; it’s just something that someone enjoys and wears forever. It’s never been about that dress for that season.”
Moralioglu has built up a reputation for his embroidered dresses, chic skirts and glamorous capes, with his A-list fans including the likes of Cate Blanchett, Marion Cotillard and Emma Stone.
The 38-year-old’s designs are also sold in a number of department stores, such as Barneys New York, Bergdorf Goodman and Selfridges.
Accordingly, he looks to create clothes which can be worn by women of diverse shapes and sizes.
“It’s one thing to have a beautiful sample in the show, it’s another thing entirely to have a dress that can fit a size six as beautifully as it does a 16,” he shared. “If it doesn’t work or fit on lots of different body types, then I’m not doing what I’m supposed to do.”
And Moralioglu loves to meet the women who buy his clothes, and studies emails from clients who shop at his Mayfair flagship. Though he’s not particularly precious about how his designs are worn.
“I think it’s really interesting when people wear pieces in their own way,” he says. “Put a tuxedo jacket or your boyfriend’s cashmere sweater over a gown and wear it with flats – I love that."