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Erdem goes eco-friendly for Net-a-Porter

FashionBy Sunday World
Erdem goes eco-friendly for Net-a-Porter

Erdem is launching an eco-friendly range of dresses for Net-a-Porter.

The brand, helmed by designer Erdem Moralıoğlu, has become a part of the famous Green Carpet Challenge, a platform which encourages labels to raise awareness of sustainability and ethics in fashion. Erdem's capsule collection boasts four feminine dresses, all featuring the designer's recognisable floral detail.

"I loved the idea of creating a collection that had a really human hand to it and wanted to create pieces that felt beautiful and special and that challenged the common perception of 'eco' fashion," he said in a statement.

Sarah Rutson, Net-a-Porter's Vice President of Global Buying, agrees with Erdem. The businesswoman is pleased their collaboration has been able to merge two areas, insisting that "beauty and ethics are not mutually exclusive."

The new collection will be available online from December 2 (15). This isn't the first time Erdem and Net-a-Porter have worked together. In 2013 the website joined forces with Eco-Age - Livia Firth's company which is behind the Green Carpet Challenge - and enlisted the help of five British designers. Erdem was one of them, joining the likes of Christopher Kane and Victoria Beckham in creating clothing for the cause.

Erdem has a big support system when it comes to his designs, and previously joked that he forces his twin sister Sara to wear his pieces. "My sister is like me but she probably has greener eyes," Erdem explained to British Vogue magazine. "(Sara) wears head-to-toe me every day. I forced her... But my sister has such a strong character, she's completely independent. I would never be able to tell her what to do. We're so, so, so close. She knows me inside out."

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