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Emma Roberts teams up with fashion app

FashionBy Sunday World
Emma Roberts teams up with fashion app

Emma Roberts has teamed up with a new fashion app.

The 24-year-old actress has become the first face of Covet Fashion as she lends her likeness to the mobile styling app, which digitalises the latest collections of around 160 brands and allows users to style, shop and buy directly.

Speaking to WWD.com, Emma explained: "For me, fashion fuels confidence but also is a true form of self-expression."

The app will see users style the blonde beauty's avatar for a Day in the Life of Emma Roberts, using her own little tips.

She added: "I'm excited to be the source of inspiration and can't wait to see how users dress me."

This is the first time the company, which has been around for two years, has collaborated with a celebrity.

Blair Ethington, the vice president and general manager of the software, said: "Covet Fashion is constantly seeking dynamic approaches to engage our community and provide access to fashion in ways you can't get anywhere else."