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Emilia Wickstead in line for £200,000 fashion fund

FashionBy Sunday World
Emilia Wickstead in line for £200,000 fashion fund

Emilia Wickstead and Sophia Webster have been shortlisted for the BFC/Vogue Fashion Fund.

They are just two of the five London-based designers shortlisted for the award, with the winner set to take home a £200,000 grant.

The other names featured on the shortlist are Osman, Mother of Pearl and Prism, with the designers chosen by the fund's judging committee, which includes designer Victoria Beckham, British Fashion Council (BFC) ambassador Samantha Cameron, BFC CEO Caroline Rush, Browns founder Joan Burstein and British Vogue editor-in-chief Alexandra Shulman.

“This is an inspiring shortlist because of its diversity," Alexandra said of the list. "It’s a great representation of the spread of British fashion designers and all the contenders have huge strengths to their creative visions."

As the designers compete to win the money, they will have to present designs from their Spring/Summer 2016 collection to the panel, along with a detailed business plan that lists the ways they intend to expand their brand across the globe.

“We’re not only looking for creative ideas but for someone that really understands the fashion business,” Caroline added.

"These brands represent the best of London's fashion talent as well as showing impressive business acumen. These designers all have the potential to become Britain's next generation of global fashion brands."

Along with the prize fund, the winning designer will be mentored for the following 12 months so they can concentrate on growing their business.

Previous winners of the fund include Christopher Kane, Mary Katrantzou, Nicholas Kirkwood, Peter Pilotto and Erdem. 2016 is the seventh year the fund has been running for, and this year it's sponsored by Vogue, Burberry, Topshop, Harrods and Paul Smith.

The winner will be announced on 22 March (16).

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