Ella Henderson is the face of dry shampoo brand Batiste
Ella Henderson has been unveiled as the face of dry shampoo brand Batiste.
The 'Ghost' hitmaker fronts the label's 2015 Ready For It campaign and will star in a TV advert featuring her new single 'Mirror Man' which will be released on April 13.
The 19-year-old singer will also perform a private set at The Sanderson Hotel in London on Wednesday night (15.04.15) to celebrate the launch.
Ella confessed she has always been a huge fan of Batiste's products and relies on their dry shampoo to help revive her look.
She said: "Batiste is my number 1 hit; I'm either in the studio or on stage, in a car or on a plane - often with little time to get ready. I can always count on Batiste to refresh and restyle my hair in one go; I know I'll always be ready for wherever the day takes me."
Mark Hargreaves - who is CEO of the Crown Talent & Media Group which manages the singer - has praised the "natural" and "very exciting" team up.
He said: "This campaign marks the very first endorsement for Ella Henderson. She is a remarkably talented International Artist and Batiste is a loved and respected brand, used by girls all over the world. The synergies between both artist and brand just naturally came together and I look forward to a very exciting 2015."