Style & ShowbizFashion

Ella Eyre launches Emporio Armani Diamonds Club fragrance

FashionBy Sunday World
Ella Eyre launches Emporio Armani Diamonds Club fragrance

Ella Eyre has launched the new Emporio Armani Diamonds Club fragrance.

The 22-year-old singer songwriter - who was announced as the face of the luxury fashion brand in 2015 - has joined forces with the brand's beauty range for a second time, which has seen her launch the label's "limited edition" perfume on Thursday (07.07.16), which is set to hit stores on July 20.

The star announced the news via social media on Thursday (07.07.16) with a photograph of her clasping the "limited edition" product, whilst sprawled along a sofa, which she captioned: " HERE WE GO AGAIN Today we are launching the New (limited edition) Emporio Armani Diamonds Club fragrance #ArmaniDiamonds coming 20th July!! (sic)."

And Ella has admitted she loves working with the 81-year-old Italian fashion designer - who she collaborated with in 2015 for her first campaign for the Emporio Armani Diamonds scent.

Speaking previously to BANG showbiz about her partnership with the fashion mogul, she said: "I do indeed, which is really exciting. It's really fun to work with Armani, and it's fun to keep working with them."

And the 'If I Go' hitmaker believes she has the creative mastermind as the catalyst behind her success in the fashion industry.

She explained: "It's really lovely to work with Armani, they're a great brand and they certainly put me on the map in terms of high end fashion and I really do love their stuff."

However, the brunette beauty has admitted she wasn't nervous about her first shoot for the company, which follows her meeting with the 80-year-old fashion designer as she was happy to rely on the label's stylists to help her look her best for the campaign.

Speaking previously, she said: "Giorgio Armani himself approached me as he liked my style and personality. We went for sushi at Nobu, it was really exciting.

"I wasn't nervous about what to wear because the people kitted me out in their clothes."