Elie Saab launches bridal line
Elie Saab has launched a collection of wedding gowns.
The Lebanese couturier has unveiled a 25-piece bridal collection which will complement his Paris-based label's current ready-to-wear and haute couture styles that often are favoured by Taylor Swift, Elizabeth Banks and Jessica Chastain on the Hollywood red carpet.
The wedding gowns, which are described as a "contemporary and modern interpretation" of bridalwear, come in a variety of styles, from the signature-Saab looks with intricate floral details and beading to more streamlined gowns. Saab also introduces shorter, flirty frocks as well as a fashion-forward jumpsuit. Pieces are dotted with tulle, feathers, lace and the line will also have matching accessories, including ballet flats, Swarovski crystal encrusted headbands and, of course, veils.
"Signature embroideries and draperies echo the House’s history of craftsmanship…The collection also features shorter dresses, alongside ballet slippers, speaking to the air du temps and the desires of contemporary brides today," the brand said in a statement.
Accompanying this launch is a digital campaign, focused around the word “oui.” Saab’s model brides accent their Swarovski crystal headbands and sequins with edgy tattoos that say “yes” in French. Prices are expected to start at 5,500 euros (£4,300). A handful of these frocks are available for purchase and perusal now, in Saab’s Paris, Beirut, Dubai and Hong Kong stores. Luxury department store Harrods, in London, will also be carrying a selection of these dresses, with the entire collection expected to hit stores in October (16). With a launch of this calibre, there’s no doubt that the 51-year-old designer will soon be joining the ranks of Vera Wang and Oscar de la Renta as a go-to couture bridal designer for chic society girls and celebrity sweethearts.