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DvF appoints new CEO

DvF appoints new CEO

Diane von Furstenberg has appointed a new chief executive officer.

The 68-year-old fashionista founded her eponymous label in the 70s and has since become synonymous with the classic wrap-dress, favoured by the likes of Zoe Saldana and First Lady Michelle Obama.

Following a two year search for a new leader, Diane has finally revealed that 41-year-old Paolo Riva is the brand's new CEO. He previously held the position of vice president, apparel and visual merchandising for Tory Burch LLC and has also had a stint at Salvatore Ferragamo.

Beginning his role on May 18, Diane is confident Paolo will do the label justice.

"I think we’re going to disrupt a little... This is a most important decision for me. This is an heir, somebody to take it on for the next decades. Barry [Diller, her husband] said to me, ‘You should stop looking for those who are already CEO’s, and you should look for the next superstar.’ That was a magic word," she told WWD.

The designer added that she was won over by the way Paolo "seduced" her with his visions and was impressed by his ability to see the potential in things.

And once he met the rest of the team, including Diane's son Alex, he quickly got the seal of approval from the masses.

“I want somebody who really loves product. We don’t sell numbers. We sell dresses, we sell shoes, we sell accessories, bags. Numbers are extremely important, but I have a very special relationship with the consumer over the decades, and I’ve dressed generations of women, I’m talking to the Millennials," Diane explained, adding that the company is very unique and shouldn't be compared to other brands.

Paolo feels honoured to have been offered the job and praises Diane for connecting emotionally to women of all generations from all backgrounds.

"My vision is to unlock the brand potential by offering the relevant mix of products with a unique experience for the consumer. Only a well-orchestrated team can achieve that, and I look forward to leading that team," he smiled.

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