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Dree Hemingway's accidental campaign for Basic Rights

FashionBy Sunday World
Dree Hemingway's accidental campaign for Basic Rights

Dree Hemingway's involvement in Basic Rights' unisex lookbook was a "very happy accident".

The 28-year-old model appears opposite model-and-interior designer Brett Robinson in the new catalogue for the brand, founded by former head of Reformation, Brianna Lance, designer David Chambers and The Vaccines star Freddie Cowan.

In keeping with the label's name the pieces are extremely casual, made using high-quality Japanese fabrics, with T-shirts and buttoned shirts just some of the garments featuring regularly. Dree is a natural in the shots, though using her as the model wasn't the initial plan.

"Dree honestly was shot in the clothes because she stopped by to say 'hi' and bring us coffee when we were shooting the men's retail," Brianna told W magazine. "It was a very happy accident."

It was the popularity of the menswear brand with both genders that made Brianna, David and Freddie decide to launch a unisex collection. The company was set up in February (16), with famous men including Paul Newman, Steve McQueen and Muhammad Ali serving as muses, but women found the designs appealing.

"We had so many requests from all the girls I know for the clothes in their size, or just permission to wear them," Brianna added. "I think girls just wanted to be a part of the brand, but we are so new that rather than making a completely different collection, it seemed like the right move at this time was to expand our sizes."

Speaking to Fashionista in February, Brianna explained she wanted to create a label where all the men she knows can shop for their wardrobe must-haves in one place. She also knew she wanted to make the clothing straightforward for customers, as she explained: "We want to make it easy. There are no complications to the styles. It's just really simple and minimal."

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