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Doutzen Kroes proud of Mugler campaign

FashionBy Sunday World
Doutzen Kroes proud of Mugler campaign

Doutzen Kroes is honoured to have posed for an “amazing shoot” for Mugler.

The 30-year-old model has been unveiled as the new face of the French fashion house, founded by Thierry Mugler, and appears in its Spring 16 campaign. Photographer Christian MacDonald helmed the shoot in Tampa, Florida, with Clare Richardson acting as stylist.

In the photos, Doutzen’s hair is slicked back as she models outfits such as a monochrome dress, a pair of tight black trousers and a dress featuring black leather and red and white cotton.

"I felt so honoured!” she gushed to i-d about the role. “I have all these images in my head of the supermodels that really gave a 'show' in the '90s, and for me to be getting the chance to shoot this amazing campaign with a new team was a dream. I'm very proud of this amazing shoot!"

Virginie Courtin-Clarins, the label's brand development and communications director, has returned the praise, describing the fashion star as the ideal Mugler woman.

Doutzen made sure to share some of the snaps on her Instagram account too, again sharing how proud she is of them.

Mugler’s artistic director David Koma joined in 2013, with full support from Virginie. Speaking at the end of 2015, the businesswoman revealed how David approaches the role in same way that Thierry did.

"David sees women the same way Thierry did; he loves real women’s bodies and loves to play with their curves,” Virginie smiled to The Edit. “I didn’t want someone to just copy what Thierry did. I wanted a fresh start.”

She also recalled when her family acquired Mugler in 1997, and how former artistic director Nicola Formichetti helped revive the brand after Thierry retired in 2003.

“She has always been a power woman,” Virginie explained of the Mugler woman. “She is confident and wants to be glamorous and sexy, but not in a vulgar way.”

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