Diesel to celebrate 30th anniversary in Japan
Diesel will celebrate its 30th anniversary in Japan, the country which has served as its biggest inspiration over the years.
The brand is to hold a fashion show in Tokyo on 6 September (16) unveiling its fall 16 collection, which will be available to purchase that same day. Afterwards, a party will be thrown to mark the label turning 30 in a place which has played a massive part in the finished pieces.
“I have always been in love with Japan,” founder Renzo Rosso told WWD. “I visit the country regularly - just as my design team, we do our research there, so one could definitely say that Japan always played and still plays a big part in Diesel’s global success. So I dedicate this 30th anniversary to Diesel’s Japanese supporters, who always push us to do more and better.”
He also hinted there is “some new crazy, cool Diesel stuff being put together” for the special event.
Meanwhile, the brand's artistic director, Nicola Formichetti, is working on an exhibition for the anniversary, which will feature looks from the Diesel archive spanning back to the early days. Nicola is Italian-Japanese, and also has strong feelings towards the east Asian country.
“Japan is where I was born and it has always played a prominent role in my creative process, being a constant source of inspiration, being a huge part of who I am,” he added. “And now it’s a match made in heaven for me."
Along with the fall 16 range debuting on 6 September, Diesel is also launching two denim capsule collections, which will be available on the fashion house's website from that date.
Further celebratory lines include three collections that will be exclusively distributed in Japan, a collaboration with menswear brand N. Hoolywood.
There are 55 Diesel stores and 61 concessions in department stores across the country, making it an important part of the world for the Italian label.