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Derek Lam wants to 'break the mould' with Derek Lam 10 Crosby Fragrances

FashionBy Sunday World
Derek Lam wants to 'break the mould' with Derek Lam 10 Crosby Fragrances

Derek Lam wanted to "break the mould" with his new fragrance collection.

The 49-year-old American fashion designer - who launched his eponymous line in 2003 - has admitted his latest beauty capsule from Derek Lam 10 Crosby Fragrance, which features 10 very different scents, were designed to challenge people's expectations of him and his creations.

Speaking to about the perfume line, which launched last year, the creative mastermind said: "I think the whole concept behind the fragrances was to really break the mould of what people would expect a designer to create

"People expect a designer to create one signature scent, but I didn't feel that was the most modern way to go about it."

And Derek - who won the Council of Fashion Designers of America (CFDA) Perry Ellis Swarovski Award for new designers in 2005 - has revealed each scent, and the title of each scent was inspired by various locations in New York, America.

Speaking about one perfume from the collection called Silent Street, he said: "[Silent Street] quiet, poetic moment in New York after it snows."

Whilst the Blackout fragrance embodies the "sexy unexpected quality" of lights out in the metropolis, whilst Drunk on Youth perfume was designed with merriment.

He explained: "[Drunk on Youth] when everything is just really head and happy and [going in your favour]."

Meanwhile, the California-born mogul - who was the creative director for the luxury fashion house Tod's ready-to-wear and accessories collection for five years from 2005 - has revealed women should carry their own scent.

Speaking about how a female should smell, he said: "I think a woman should always smell in the moment. She should smell of herself."