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Derek Lam adopting 'intimate' business model

Derek Lam adopting 'intimate' business model

Derek Lam is shunning fast fashion in favour of a more "intimate" business model.

The American designer worked for Michael Kors for many years before launching his own label in 2003.

In addition to clothes, the Derek Lam and Derek Lam 10 Crosby brands have shoes, handbags and eyewear collections, which have won over A-list clientele including Olivia Palermo and U.S. First Lady Michelle Obama.

While brands such as Burberry and Tom Ford are adopting see now, buy now business models, Lam is opting to take a different approach and is focusing on creating relationships with clients rather than dropping collections faster.

“Intimacy is my statement on the shift to see now, buy now,” he told of his plans for upcoming presentations of his work. “Let it be intimate, with me talking directly about the work.”

Rather than getting caught up in the world of bloggers and socialites, Lam is happy that he chose to show his spring 2017 collection earlier this fall (16) to a handful of editors and buyers in a quiet setting instead. He asserts that this strategy allowed him to block out much of the “noise” surrounding absorption and consumption of fashion at the present, which he’s been able to reflect in his designs, which are known for their calculated simplicity and modern sensibility.

Lam adds he is focused on creating garments for strong women, and looks to leaders of the past and present to find inspiration. For instance, his spring collection was inspired by the life of late American artist Georgia O’Keeffe.

“Not her art, as that has been done, and I never like to directly translate, but her strong personality, her as a woman,” he explained. “I wanted to go deeper and really understand her as the prototype of a feminist.”

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