David Gandy: 'My underwear has no VPL'
David Gandy wanted to tackle the problem of men's underwear showing under their trousers with his own designs.
The chiselled model has created pieces for British retailer Marks & Spencer since 2014 has won over fans with his topless shoots. David channels not only his personal taste into his pieces, but what he believes other males need too.
"The pair I wanted to design was the hipster, which is in between the brief and the trunk," he told graziadaily.co.uk. "And the trunk is still the most popular but the hipster is one I personally wear and it’s in between the two. Also there were other problems with menswear where we are all wearing tight clothing with tapered legs... and you don’t want this line."
David has a soft spot for M&S as it's a brand which he has known of since he was a youngster shopping with his mother. As for why he chose to design underwear first, the star puts it down to his previous career gigs, modelling smalls for the likes of Dolce & Gabbana.
"It was probably the natural progression," he explained. "I spend a lot of time in underwear. Actually though, doesn’t everyone spend a lot of time in underwear? I hope so anyways.
"I am there from step one, from the materials we use to how we want the packaging, to the design of the packaging, to the colours, to having everyone testing the underwear for fit."
It isn't just posing in his underwear which has made David famous though; his dapper sense of style is also a winner. When quizzed on what he thinks a gentleman needs to wear, the 35-year-old insists it's a man's manners that make him one rather than his attire. However, he does think a British gentleman opting for British tailored suits designed and cut by British tailors goes a long way.