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Damir Doma finally feels at home in Milan

FashionBy Sunday World
Damir Doma finally feels at home in Milan

Designer Damir Doma finally felt as though he had "arrived" after showing as part of Milan Collections Men SS16.

The fashion star's eponymous label is based in the Italian city and he showed as part of the stylish event on Sunday (17Jan16). Although the show got off to a rocky start with a 35 minute delay, things were quickly amended when models strutted down the platform runway inside the Milano Centrale Station. It was an honour for Doma to showcase his sculptural, playful pieces in the location, having previously put on presentations in Paris.

“It’s my favourite location in Milan - whenever I come here, I’m extremely impressed," he told "We try to think out of the box and find show spaces that are not so common. But we cannot pay a lot - we are not that kind of company. So we were super-lucky that there was someone in the office here who loves the brand and opened all the gates for us.

“It was very symbolic. Because for the last two collections we have been transitioning from Paris - we were changing staff and ateliers - and this is the first one that feels like it was completely done in Milan. I feel I have arrived.”

Items such as camel-coloured coats, knitted jumpers and wide ankle-swinger trousers were unveiled, with female models also walking.

Tod's was another brand to show at the event on Sunday and designer Andrea Incontri put a unique stamp on his show. Rather than hiring models by looking at their headshots and resume, he turned to the public for people to wear his creations.

“I opted for a street casting as I was interested in having real men wearing the collection to tell a story and together we chose what each would wear,” he told WWD.

Attention wasn't just on Tod's clothing - footwear also turned heads thanks to offerings like sneakers with in a houndstooth print or shiny black leather finish.

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