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Cynthia Rowley favours daytime sparkle

FashionBy Sunday World
Cynthia Rowley favours daytime sparkle

Cynthia Rowley wears sequins to work.

The American designer is known for her fabulous personal style and last month attended a Purple Magazine dinner in a daring see-through lace blouse.

She often wears pieces from her own collections and revealed the looks that take her from morning to evening.

"I wear sequins to work, and our fitness at night," she told Huffington Post.

This year the 56-year-old designer decided to let everyone sit front row to see her Autumn/Winter 15 collection. She normally shows in New York, but rather than hand out exclusive invites, she staged a digital fashion show.

"We're used to looking at fashion online, we're used to buying online, how can we bring this experience to the same medium?" she said of the inspiration behind the idea.

"In our industry, images are being shared online immediately as a collection is being shown. This film is a way for everyone to have a front row seat at any hour and at any place."

It was all about shimmering dresses and colourful patterns for Cynthia this season. While she can't pick a favourite look, she did reveal why she loved the fabrics in this collection.

"Now that we've separated out fitness, a lot of the sportiness has left the collection," she explained.

"That meant more elevated and dressed-up looks featuring luxe fabrics, from metallic brocades and sheer high-neck blouses to mixed-media lace dresses in rich jewel tones."

The designer has become known for her high-end leisure wear, which includes cute patterned shorts and tracksuit sets. She saw a real gap in the market for gym gear with a twist.

“Well, about five years ago, we started making really functional wetsuits for surfing. Wetsuits were something that I used, and realised that no one's ever really designed them thinking about what you really look like,” she told Lucky magazine. “They only think about the function. That same idea has sort of evolved into fitness wear. Everyone takes for granted that that's the way fitness looks. I wanted to put the same design into fitness that I've been doing in wetsuits for awhile.”

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