Consuelo Castiglioni: I'm an elusive and coherent designer
Consuelo Castiglioni has always known what she likes.
The designer founded cult label Marni in 1994, despite having no formal fashion training. The design house has clothes, accessories and perfumes to its name. She's often described as quirky when it comes to her creations, but Consuelo views her work differently.
"Since an early age I had very strong ideas as to what I liked to wear," she told Matches Fashion. "My signature as a designer, I think, is both elusive and coherent. It has evolved over the years, of course, even though the core elements – experimentation, avant-garde, timelessness, the sensibility for prints and colours – were there right at the beginning."
The brand has favoured a low-key presentation over the last few years when it comes to its men's collections, but the Autumn/Winter 15 showcase was a return to the main fashion stage with a catwalk in Florence during international menswear showcase Pitti Uomo.
"We felt that the time was ripe, the collection had grown stronger and more articulate during the last seasons," Consuelo smiled. "Fashion shows are relevant to make the outfit alive. I don’t have one man in mind, as I like how the collection is interpreted by different personalities."
The latest collection is full of Marni signatures, like floral printed shirts and a bright palette including a yellow mohair knit jumper. When it comes to the Marni man, Consuelo knows exactly what he is about.
"A fusion of different worlds, from utility to tailoring and sportswear," she listed. "A collection with attention to detail, as well as surprising combinations that renew iconic staples."
It's a family affair when it comes to the label, which she co-founded with husband Gianni. Their daughter Carolina also works for the company, taking on the role of special projects' manager and running the online store.
"We are a close family, all working together, but in different departments," she said. "We exchange our ideas on projects and collections and this is very stimulating."