Colette will celebrate 20 years with party and limited edition offerings
Colette is celebrating its 20th anniversary with limited edition items and a party boasting a giant ball pit.
The Paris retailer has worked with countless brands over the years and recently added Yves Saint Laurent back to its list after creative director Anthony Vaccarello salvaged their ties.
Now, to mark two decades in the business, Colette's creative director Sarah Andelman is going above and beyond for the special occasion. Holding the birthday bash at museum Les Arts Decoratifs on Monday night (20Mar17), Andelman has teamed up with firm Snarkitecture to create an instalment called The Beach featuring 300,000 recyclable plastic balls for guests to jump in and enjoy.
On top of this customers can also get their hands on 20 new limited edition items, including blue and white woken Nike sneakers, a polka dot top by contemporary brand Maud Heline and a T-shirt by Celzer featuring the words ‘1997 Paris finest Colette 20 years young 2017’.
Discussing Colette’s approach to style and the exclusive items on offer, Andelman told WWD: “We never set out to appeal just to fashion victims, because we see the store as a meeting place and a crossroads. The products do the talking. We are like the party cone bag, and the magic is in the mix...
“We set out from the start to offer things you couldn’t find elsewhere. It was not about having a store full of exclusives, because that would be impossible.”
The Nike shoes have already sold out, with Alderman citing that particular collaboration as one of the most satisfying she's ever worked on along with Hermes’ Brides de Gala silk scarf.
Colette has some big fans, including musicians Pharrell Williams and Drake and models Kendall Jenner and Gigi Hadid.
As for her favourite customer, Andelman gushed: “That would be Mr. (Karl) Lagerfeld. We don’t usually talk about it, and I would never want him to think I am using him for publicity purposes. But in this era of Instagram, it’s hard to keep secrets. I think he comes roughly once a week.”