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Coco Rocha: 'The term muse is just a word now'

Coco Rocha: 'The term muse is just a word now'

Coco Rocha argues the term muse is bandied around in the fashion industry far too often.

The Canadian model, who was scouted in 2002 at an Irish dance competition, has since fronted numerous magazine and fashion campaigns and walked for the likes of Marc Jacobs, Stella McCartney and Jean Paul Gaultier.

With her elfin features, she has risen to the top of the modelling world and is often referred to as being one of New York-based designer Zac Posen’s muses. However, in Coco’s opinion the term is "just a word now, like supermodels," and devoid of its original meaning.

Speaking to Danielle and Laura Kosann, the sisters behind lifestyle website The New Potato, Coco said that one can't be taught how to be a muse.

"So, for me personally (to be a muse is) to be the model of designers and get them excited about their clothes... I’m supposed to interpret their woman that they’re selling to. Or to portray kind of this fantasy world," she explained.

The brunette beauty added that while people on social media often criticise her petite frame, she in fact lives a very healthy lifestyle and doesn’t deny herself the odd indulgence.

"Guess what, I eat my hamburgers, in fact, I love my hamburgers," she said, adding that she has an obsession with eating fries and ketchup which stems being denied it as a child.

But food isn’t the only thing on the mother-of-one’s mind, and she’s also focusing on her latest venture, a street wear collection, called CO+CO by Coco Rocha. The 27-year-old, who collaborated with her husband James Conran on the line, recently unveiled over 60 pieces which feature architecture-inspired lines and structured silhouettes.

With retail prices ranging from $80 (£55) to $300 (£208), the line aims to bridge the gap between luxury and affordability while fitting right in with the current fixation on the athleisure market.

"I wanted to give girls an alternative – beautiful fabrics and fashion forward designs – all at an affordable price point," she told "That’s what we decided was going to be the DNA for this collection."

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