Coco Rocha takes stake in Nomad Mgmt modelling agency
Coco Rocha and her husband have taken a management and ownership stake in Nomad Mgmt modelling agency.
The 27-year-old fashion star and her spouse James Conran are furthering their careers by teaming up with the company's founders Damon Rutland and Roman Young, and Coco's modelling work will also be represented by the organisation. She was previously under IMG, though WME/IMG will still take care of her entertainment work.
It was Roman who discovered Coco at the tender age of 14 at a models' convention in Canada and the pair have remained close since. With her stints on modelling TV shows The Face, America's Next Top Model and Australia's Next Top Model, Coco feels ready to step into the role of brand director of the agency.
“Having worked with many of the world’s top modelling agencies for the last decade, I’ve seen what works and doesn’t work in managing a model’s career," she explained to WWD. "In the past I’ve openly appealed to industry leaders for more ethical treatment of underage models, transparent accounting practices and I’ve spoken out regarding pressures and unhealthy expectations too often projected on models working today."
There are around 55 to 60 models represented by Nomad, including Sung Jin Park, Soo Joo Park and Matthew Hitt. Managing director Damon is also confident that Coco's success and perspective will be valuable to the company and help it move in the right direction. Creative director Roman is looking forward to himself and Coco putting their ideas into action.
“The market has changed since the '90s," he said. "The market is flooded with a lot of models. It’s sadly become a volume business now, and agencies keep growing and growing and it’s about margins and profits. It’s less personal. We were hoping to do something together to find a way to change that. There’s an old guard in modelling. We wanted to apply new thinking."
Coco has long been an advocate of models' rights, with one of her biggest achievements being when she helped congressmen draft new legislation in how to treat young models under 16.