Style & ShowbizFashion

Coco Rocha becomes model manager

FashionBy Sunday World
Coco Rocha becomes model manager

Coco Rocha has become a model manager.

The 27-year-old Canadian model has taken an ownership and management stake in Nomad Modelling agency.

Coco announced the news via her Twitter account saying, "Major news in todays @WWD!! Proud to announce I've taken a management and ownership stake [email protected] #nomadmgmt. (sic)"

Coco's new role will see her act as brand director and be on hand for mentorship and career guidance for models.

The role is one that will fit nicely with issues that have become close to her heart over her 15-year career.

The model said: "Having worked with many of the world's top modelling agencies for the last decade, I've seen what works and doesn't work in managing a model's career.

"In the past I've openly appealed to industry leaders for more ethical treatment of underage models, transparent accounting practices and I've spoken out regarding pressures and unhealthy expectations too often projected on models working today."

Coco also intends to advise models on looking after themselves; including healthy eating and managing the business side of their careers.

She explained: "I told my personal accountant that I'd love for him to sit down and explain to the models the books and how they keep them, and taxes, and what questions you should ask.

"As boring as the subject could be, it's so important to learn early on in your career. In the first few years, I knew nothing about my books. I wish someone had taken me aside and taught me.

"The same goes to styling and how to present yourself to a new client, working on your attitude, if a girl has issues with eating, you have to take care of them. You have to help them and guide them."