Clare Waight Keller: 'Chloe is all about festival chic'
Chloe’s Clare Waight Keller views bohemian style as intrinsic to the label’s DNA.
The Chloe creative director, who has been at the helm since 2011, visited Britain’s Port Eliot Festival over the weekend (30-31Jul16) to talk about the luxury French label.
While festival fashion has become social norm thanks to the A-list being spotted at Glastonbury in the U.K. and Coachella in the U.S., Clare explains the essence of the look can be found in Chloe’s high end offerings.
“There’s always been that bohemia about Chloé which is so linked to festival culture, the idea of being a free spirit. You can be who you want to be for that weekend and do things that you wouldn’t normally do…” she smiled, according to telegraph.co.uk.
She also went into detail about the synergy between the French house and British festival culture, explaining that having so many Brits designing for Chloe, including Stella McCartney, Phoebe Philo and Hannah MacGibbon, has had a huge impact on the label’s offerings.
“The history of festivals is about this very sense of spontaneity and sense of freedom,” she stated. “I think the fact that there have been so many English designers has (also) seeped in a bit to the culture (of the house). There’s a feeling that these long flowy dresses which might be worn for evening dress for some people, can also be something you can fly around a festival in.”
During the onstage conversation with Sarah Mower, Clare also spoke about Chloe’s latest collection, which debuted on the catwalk during last September’s Fashion Week shows.
“It started as a feeling about festival girls, the rave scene of the ‘90s, a feeling of freedom,” she shared. “It was about the multicultural and multicoloured feel of festivals.”