CK's new Opening Ceremony collab
Calvin Klein and Opening Ceremony have created an underwear range together.
The two fashion brands have worked together in the past, creating sweatshirts and a denim line. Their latest venture are undergarments for men and women, which come with the iconic Calvin Klein logo and an Opening Ceremony label.
"We have always been avid wearers of Calvin Klein underwear and it seemed natural to do a project with something that we personally believe in," Opening Ceremony's Humberto Leon explained to WWD.
"The word ‘partnership’ is synonymous with Opening Ceremony. We have always loved the idea of working with incredible brands and people."
Women can pick up boy shorts and bralettes in comfortable cotton, and for the boys there are boxer briefs and crewneck T-shirts. The colour palette is simple, featuring black, white and grey and costs between $30 and $45. The items go on sale at Opening Ceremony stores and via its website today.
Kevin Carrigan is the global creative director of Calvin Klein Platinum, Calvin Klein White Label, Calvin Klein Jeans and Calvin Klein Underwear, and explained why the companies are teaming up again. Calvin Klein recently ran its #mycalvins campaign, which saw stars posting pictures of themselves in underwear by the fashion house online alongside the hashtag. Kendall Jenner and Justin Bieber were involved, and the success of it made bosses think about capitalising on it.
"As a brand, Calvin Klein Underwear has become synonymous with individuality and self-expression, and I think that really resonates with Opening Ceremony’s customer,” he said.
Opening Ceremony is famed for its collaborations, having worked with the likes of Chloë Sevigny and Rodarte in the past. Humberto and his co-founder Carol Lim have spoken about why they take this route in the past.
"From the beginning, we have always thought of ourselves as storytellers," they told blog.shopbop.com. "So the idea of doing partnerships is completely natural.
"All our partnerships are from the heart and from nostalgic relationships we have with people and brands. There is no set formula to the different partners we work with. Sometimes they happen within weeks of the products being in the store. We like to react from the gut, and most of the time, we are so excited about the projects that we want to share them immediately."