Christopher Kane's global plans
Christopher Kane wants to conquer the world with his clothing.
The designer has many achievements under his belt since launching his eponymous label alongside sister Tammy in 2006, with the Scottish Fashion Awards' Young Designer of the Year and Women’s Wear Designer of the Year award at the 2013 British Fashion Awards just two of his accolades.
Chris has big plans for the future of his brand, which is backed by French holding company Kering Group.
“I’m not going to lie. Of course I want stores all over the world. Because you want to really reach out to everyone, and why not?” Christopher mused to WWD.
“The whole point of building the business is growth, and natural growth, so bring it on. I want the business to be profitable and successful in five years, ten years. That’s the whole point. I love my job, but at the same time I want the product to sell, to really seduce people. We’re on our way to being that household name. Baby steps, but we’re doing really well."
Christopher's designs are recognisable thanks to his use of bold colours, clashing textures and feminine cuts. His talents have seen him collaborate with the likes of Donatella Versace on her Versus line, Topshop and Swarovski.
Everyone the fashion star works with agrees that he's extremely driven, including Christopher Kane CEO Sarah Cook.
"Christopher is very much about creativity,” she said. “I think he has a great ability to stretch into the lifestyle element, and that is certainly the plan. The objective is to become a global creative fashion brand.”
His dreams are so big that Christopher is already thinking about expanding into beauty and eyewear, as he believes this will appeal to a wider audience.
“Because at the end of the day, not every little girl or teenager is going to be able to afford a Christopher Kane dress or a sweater, but she can afford this great lipstick or lip gloss," he reasoned.
And he already has experience in this area after teaming with NARS on a limited edition cosmetics range.