Christopher Kane on his 'crushing' ambition
Christopher Kane will never stop making his brand "brave and bold".
The Scottish designer founded his eponymous label in 2006 alongside his sister Tammy, and the fashion house has now become a worldwide success. He works alongside his chief executive office Sarah Crook in ensuring the company is constantly moving forward and he anticipates plenty more changes to come.
"I'm not going to say I know everything, and I don't think Sarah would say that either," he told Britain's The Times newspaper. "It's a learning process. We learn every day. It's only been 10 years, and hopefully in another 10 years I will know a bit more. I am very, very ambitious, to the point where I can almost crush myself sometimes," he shared. "But I just love what I do. I want people to know the brand for being brave and bold."
Sarah points out that a key part in this development is expanding "functionally", as Christopher Kane's collections have gone from focusing solely on dresses to highlighting pieces like knits and shoes. It's this change which has seen the brand catch the eye of a wider audience, who may not previously have been aware of his range.
"That happens a lot with Sarah and my sister," Christopher smiled. "They are wearing a nice shirt, or whatever, and someone asks who it's by. And it's me! And they say, 'Oh, I didn't know he did that.'"
Sarah was brought into her role in 2014 by Kering, which owns Gucci, Alexander McQueen and Stella McCartney after the luxury fashion group purchased 51 per cent of Christopher Kane the year before. It was the perfect move for the fashion star as he admits he and Tammy couldn't handle the business on their own anymore.
"A great thing about Kering as opposed to other groups is that it has built brands from the ground up, which is very different from acquiring an established brand and turning it around," Christopher reasoned.