Christopher Kane injects 'thrills' into fashion
Christopher Kane is bringing the "thrill" back to fashion.
The Scottish designer studied at the prestigious Central Saint Martins in London before founding his eponymous label alongside his elder sister Tammy in 2006.
Kane wowed with his fall/winter 17 presentation in February (17), showing vintage floral print dresses and futuristic silver ensembles, which he hopes will spearhead a revival of British high fashion.
"I don't think anyone knows what good or bad taste is," he told Porter magazine. "If designers don't go out there and change perceptions, then where it’s the newness? Where is the thrill in buying something and wearing it? We all need to put more of a thrill back into fashion."
Kane's brand has expanded since fashion conglomerate Kering took a stake in 2013, however, he remains determined that his clothing will never fit into the homogeneous formats touted by some big labels.
"What we do is almost like the antithesis of a uniform. So many people are very prescriptive, but would you want to be so predictable in your clothing choices?" the 35-year-old added.
To match the eclectic nature of his brand, Kane also avoids choosing top models to appear in his runway shows. Instead, he prefers to work with casting director Russell Marsh to scout "those brilliant, scruffy little models".
"She is a real person with real intentions and loads of character, whether she's in a £175 T-shirt or a £10,000 dress," he added of his ideal model.