Christopher Kane brings back the bonnet
Christopher Kane has placed rain bonnets front and centre of his latest campaign.
The Scottish designer made a serious sartorial statement back in February (16), when he sent models down the runway at London’s Tate Modern at his Autumn/Winter presentation in outfits which displayed grandmotherly references, such as wool coats, cardigans embroidered with wilted flowers and oversized tomboyish sweaters. But it was the stiff plastic rain bonnets by famed milliner Stephen Jones which really drew attention, with Kane making no secret of his desire to take an ordinary object and catapult it into the realms of the extraordinary.
Now the 34-year-old has once again placed rain bonnets centre stage, choosing to style model Jamie Bochert in the headpieces for his A/W advertising. In the shots, photographed by Alasdair McLellan, Jamie is seen posing in an English-style garden wearing a black and white striped dress with oversized hibiscus appliques, and a white rain bonnet, as she gazes into the distance.
“Jamie has a great spirit, and that is the spirit of the Christopher Kane girl we are always trying to evoke in what we do,” Kane said in a statement. “It’s an attitude and atmosphere that we focus on, and that was important for the campaign. Here, she’s a glamorous hoarder, a recluse creating her own world; never derivative and always herself.”
He adds that the images were inspired by “classic BBC documentaries” and the early portraiture of iconic English fashion photographer Cecil Beaton.
As for the collection on a whole, Kane said he wanted to present an alternative idea of beauty, and wanted to emphasise an “unhinged, alluring domesticity”.
“The figure of the ‘glamorous hoarder’ makes her own world, has her own elegance, and doesn’t give a damn what anybody else might think of her,” he explained.