Christian Louboutin unveils ’70s-inspired collection
Christian Louboutin’s latest collection draws upon the style and expression of Parisian nightlife and '70s disco.
The footwear label has unveiled its fall 2016 campaign, titled Oh You Pretty Things, with the images transporting shoe fans straight back to the heyday of the 1970s.
Drawing on the unique experiences of brand founder Louboutin and the nightlife of Paris in years gone by, the designs featured in the marketing imagery including platforms, glittering Mary-Janes and statement boots with chunky heels – the perfect shoes for dancing the night away in.
“It was a period where it was fun to have an attitude instead of trying to look very normal – people were showing off a bit, being a bit loud,” said Louboutin of his decision to draw upon the era of disco, reports Footwear News. “They had an attitude, were proud of having an attitude, and played with it – they were playing with their own femininity.”
The campaign features eight of the key styles from the fall line, including Louloudance, a platform with red, yellow and purple suede panels; Mercura, a black suede bootie with gold angel wings attached; and Olyaboota, an ankle boot covered in suede patchwork.
The imagery was composed and shot by fashion photographers Sofia Sanchez and Mauro Mongiello.
Meanwhile, the new launch comes as Louboutin has announced plans to continue its expansion into North America. The luxury brand opened its first flagship in Toronto, Canada earlier this month (Aug16), and is planning two more stores for Honolulu, Hawaii and Houston, Texas.
With the new locations, the Paris-based company, known for its signature red sole shoes, will have over 130 stores worldwide.