Charli XCX becomes a rock chick for Impulse
Charli XCX has teamed up with Impulse to design two body spray cans.
The 'Boom Clap' hitmaker has created limited edition cannisters for fragrances Rock & Love and Vanilla Kisses and both will hit stores this October and will coincide with the release of Charli's highly anticipated Boohoo.com fashion collection.
Speaking about the collaboration, the singer gushed: "I'm so happy to be working with Impulse! My personal style is sassy, brash and cute and definitely 90s inspired. When designing the cans I wanted them to be bold and rock and roll. I love the scent so much and using Impulse is perfect for me for a quick spritz of freshness after I come of stage at a gig. I can't wait for everyone to try it!"
Charli, 23, channelled her inner rock chick for the adverts for her Impulse cans, pulling her favourite rock pose with her heeled foot resting on an amplifier as she arrogantly swings a microphone stand.
Georgina Edwards, Impulse Marketing Manager, is thrilled the deodorant company was able to work with the pop star on the unique cannisters.
Georgina said: "As a true 21st century rocker and brand fan, Charli XCX was our go-to to redesign our best-selling Impulse fragrances, Rock & Love and Vanilla Kisses, injecting her fun spirit and inimitable style into each."