Carolina Herrera unveils elegant new perfume
Carolina Herrera is seeking to make a splash with new scent Good Girl.
The fragrance, which has a floral base and notes of jasmine and tuberose, is billed by the New York-based fashion house as the biggest fragrance launch for the brand in 14 years and is the first new pillar scent to be introduced since 2007. According to Carolina Herrera Baez, the daughter of the brand's founder and creative director at Carolina Herrera’s House of Fragrances, the scent is based around the "duality of a woman".
"It’s inspired by interviews that my mother has done. She has always said that mystery is one of the most important qualities a woman can have. There is nothing more boring than an open book," Herrera Baez told WWD. "She loves the idea of mystery and naughtiness - but goodness - in a woman. This is where this all came from. We can be both good and naughty; it’s the yin and yang."
The eau de parfum is packaged in a navy blue coloured bottle shaped in the style of a vertiginous stiletto, complete with a gold, striated heel. Speaking about the unique bottle design, Herrera Baez said that she had many prototypes made of different heels and shoes, before she finally settled in the final design. "We went from ballet slippers to Cinderella, to stripper to elegant. We had shoes for everybody until we said, 'That’s it'," she said.
Good Girl will be the fourth scent under the Carolina Herrera New York pillar, which includes Carolina Herrera New York, Herrera For Men and Chic For Men, as well as the six-fragrance Herrera Confidential Collection. Good Girl will be rolled out in over 10,000 doors throughout the Middle East, Latin America, Russia and Spain between July and September (16). A corresponding advertising campaign featuring model Karlie Kloss and shot by noted fashion photographer Mario Testino will accompany the launch. Good Girl is expected to retail from $93 to $119 (£70- £90) for 50ml and 80ml sizes, respectively.