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Carolina Herrera returns to New York for fall 17 campaign

Carolina Herrera returns to New York for fall 17 campaign

Carolina Herrera has returned to her brand's roots in New York for her latest campaign.

The Venezuelan-American designer launched her namesake label over 35 years ago and it's become a staple for countless celebrities and U.S. First Ladies over the years, including Michelle Obama and Melania Trump.

For her fall 17 advertisements, featuring models Lily Aldridge, Grace Elizabeth and Maria Borges, Herrera has chosen the Big Apple, as the backdrop.

Famed photographer Mario Testino helmed the shoot, with one image showing all three women wearing white shirts, a Herrera go-to piece, with pleated and patterned skirts.

Elsewhere, Aldridge and Elizabeth stun in velvet layered gowns, reflecting the fashionista's attention to detail and her craftsmanship.

The campaign marks the latest collaboration between Herrera and Testino and the images will be unveiled on the brand's social media on Monday (07Aug17) before hitting fashion and lifestyle publications. There will also be short films to accompany the ads, which will launch online on Monday too.

Marking her label's 35th anniversary towards the end of last year (16), Herrera, 78, released a book titled Carolina Herrera: 35 Years of Fashion, documenting big moments and events in her career, including her first catwalk show in 1981.

Speaking to The New York Times of her tome in October, the star shared what the book meant to her and how modern technology has played a big part in ensuring her creations remain popular and successful.

"I love my book," she smiled. "Some dresses I forgot I had. Fashion changes all the time, and that's the way it should be. Social media has put fashion all over the world."

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