Burberry releases new period style campaign photos
Burberry has teased images from its new period-inspired collection and campaign.
For its first ever straight-to-consumer range the brand drew inspiration from Virginia Woolf’s novel, Orlando, about a poet who transforms from a man to a woman and lives for centuries. Photographer Mario Testino shot the images, starring models Alex Dragulele and Jean Campbell along with Swim Deep musician Cavan McCarthy. They’re seen wearing romantic pieces from the range, like white shirts with ruffled collars and a structured military jacket with stripes and prints.
Burberry teamed up with British brand The New Craftsmen for the clothing, famed for its experts (‘makers’) in textile, leather and jewellery, along with potters and illustrators.
The ads were taken in the sculpture area of Liverpool’s Walker Art Gallery and also featuring in the campaign are portraits of Burberry artisans working in factories in mills across Italy, Scotland and England.
The fashion house will release the pictures on 19 September (16), after Burberry’s London Fashion Week show that’s set to take place in a new Soho venue, referred to as Makers House. After the presentation, Makers House will be open to the public from 21 – 27 September (16), where makers will be using the spot to create new work inspired by Burberry’s collection.
“Just as Virginia Woolf’s Orlando is both a love letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work,” chief creative and chief executive officer Christopher Bailey said, according to WWD.
Publications including Vogue and Vanity Fair will preview the campaign in their issues later this month (Aug16) and it will run properly from 19 September until February 2017 on everything from social media platforms to outdoor advertising.