Burberry files lawsuit against rapper
Burberry has filed a lawsuit against American rapper Burberry Perry.
The British luxury fashion house has this week (ends31Jul16) filed a trademark infringement lawsuit in Manhattan federal court against Perry Moise, who calls himself Burberry Perry.
Burberry alleges Moise has used the label's signature check pattern and equestrian trademark in connection with his album as well as on his social media platforms. According to WWD, Burberry specifically alleged that Moise, who gained recognition for his production in Lil Yachty's debut single 1Night, is using the "fame and renown of the Burberry trademark for his own personal gain, to promote his albums, garner media attention and grow a fan base, all to the detriment of Burberry."
The firm claims that they tried on multiple occasions to get Moise to cease using their imagery, with court papers stating that Moise adopted the "Burberry Perry" stage name without the company’s consent. A court document also stated that Moise's lyrics contain extensive use of profanity, and said in their complaint that his use of the Burberry trademark is causing consumers to "mistakenly believe" that he is affiliated with Burberry in some form.
Burberry, helmed by creative director Christopher Bailey, is based in London and retails ready-to-wear outerwear, accessories, fragrances, sunglasses and cosmetics. In the past, the brand has entered into a number of music-related ventures with stars such as George Craig, Elton John and George Ezra, including its use of their images and music in marketing campaigns.
"As a global luxury brand, Burberry considers the protection of its intellectual property vital for the health of its business and to safeguard its customers," a Burberry spokesperson told Vogue.com of the lawsuit. "As such, Burberry goes to great lengths to protect its creative designs and will take all necessary action against the abuse of Burberry trademarks."
Burberry is seeking preliminary and permanent injunction against Moise.
Shortly after news of the lawsuit broke, the rapper shared a picture of the TMZ article with the caption, "EL OH EL" (an abbreviation of "laugh out loud") along with a laughing emoji.
However, Moise - who released a R-rated spin on the Mister Rogers theme song in May (16), which included a controversial musical debut from Kylie Jenner - is yet to make any official statement on the lawsuit.