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Brioni parts ways with Justin O’Shea after one collection

FashionBy Sunday World
Brioni parts ways with Justin O’Shea after one collection

Brioni has parted ways with creative director Justin O’Shea after just one collection.

The Italian fashion house appointed O’Shea to the top role in March (16), where he succeeded Brendan Mullane. He showed his first collection during Paris Couture Week in July (16), which was a far cry from the previous Brioni identity and featured chinchilla coats, silk shirts and skinny cut suiting.

Gianluca Flore, chief executive officer of Brioni, has released a statement to Business of Fashion confirming the departure.

"The strategy of revitalisation of Brioni that started at the beginning of this year is set to continue being implemented through a long-term plan aimed to further establish the brand as a leader in the luxury menswear category," he said, before going onto thank O'Shea for his work for the brand.

Brioni's forthcoming Autumn/Winter 2017 collection will be presented to buyers in the company’s Milan showroom from mid-November 2016. There will be no runway show.

The selection of Australian-born O’Shea to helm the brand was certainly an unconventional move for Brioni, considering he has no formal training or experience as a designer, and had previously worked as the global fashion director of Munich-based luxury online retailer MyTheresa.

O’Shea also made waves with his first advertising campaign for the brand, released in July, which starred heavy metal band Metallica.

Brioni, which is owned by the French conglomerate Kering, was founded in Rome in 1945, and is best known for its traditional suiting. It now offers a full men's ready-to-wear range as well as shoes, leather goods, jewellery and fragrances and eyewear.

The brand has long held links to the film industry, having outfitted numerous actors in the role of James Bond, as well as stars including Richard Burton, Clark Gable, Leonardo DiCaprio and Orlando Bloom for red carpet appearances.

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