Brandon Maxwell wants women to feel comfortable on the red carpet
Brandon Maxwell feels most comfortable in designing red carpet attire.
The American designer started his career as a stylist and has acted as Lady Gaga’s fashion director since 2012. But Maxwell spotted a gap in the market for timeless, tailored garments and launched his own women’s ready-to-wear label last year (15), with his Old Hollywood-inspired eveningwear being sported by Naomi Campbell, Karlie Kloss and U.S. First Lady Michelle Obama.
And it’s his background in styling which he believes gives him an edge in celebrity dressing.
“I am very comfortable on the red carpet because it is where I started as a stylist and the key to anything whether it is red carpet or in stores is that women feel beautiful,” he told The Telegraph. “I have a relationship with every woman who has worn my clothes on the red carpet and we work on it together and try to give her something that she feels comfortable in.”
Maxwell presented his Spring/Summer 2017 collection at New York Fashion Week last month (Sep16), which featured sleek and sophisticated silhouettes in a range of luxurious fabrics.
Though the line was well received by critics, the designer admits that his rapid rise to fame can take its toll.
“I get very scared before the show,” he revealed. “We usually show in restaurants and I'm in the kitchen and get almost like I'm going to pass out, so I have to be alone. It has been such a great year and I'm very blessed so I don't want to let people down.”
Maxwell, who received the prestigious CFDA Swarovski Award for Womenswear in June, adds that his relationship with singer Gaga is extremely important to him.
Not only does she sit front row at his shows, she also helps out backstage.
“She is better backstage than me and is very good at organising and talking to people and getting the girls ready for the line-up. When I start to shut down, she is like a superwoman stepping in,” he shared.