Brad Goreski’s new role
Brad Goreski is the new creative director of fashion retailer C. Wonder.
The company offers women’s clothes and accessories and home décor items, and the 37-year-old stylist will appear on QVC to talk it up. The pieces will be available exclusively on the TV channel from spring next year.
“I was a big fan of C. Wonder before…. This was something I wanted to do for a while,” Brad told WWD.
Brad has apparently started talking to company bosses about which direction it will be going in, as well as what the collection will look like. But at the moment nothing has been set in stone and it’s unknown if Brad’s signature preppy look will serve as inspiration.
“I want to make people feel excited and wonderful. I want them to feel that they are ready to have the best day of their life,” was all he said.
Initially it’ll be focused on clothes, accessories and shoes, with prices expected to start at $29 for tops and stretching to $248 for bags.
C. Wonder was founded by Tory Burch’s ex-husband J. Christopher four years ago, but it was fraught with problems after Tory accused it of being too like her own.
Last month Xcel Brands bought it for $12.5 million, with the deal including C. Wonder and C. Wonder Limited.
Xcel already has many brands under its wing, including Isaac Mizrahi and H by Halston. All of its companies specialise in womenswear though, which is why this is thought to be a good fit.
“Our expertise over the last four years has been developed to serve this customer [base]. We continue to look for brands to leverage the expertise of the team,” Robert D’Loren, Xcel’s founder, chairman and chief executive officer, said.