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Bouchra Jarrar to exit Lanvin - report

Bouchra Jarrar to exit Lanvin - report

Bouchra Jarrar is reportedly about to leave her post at Lanvin.

The French designer has held stints in senior roles at various fashion houses, including Balenciaga and Christian Lacroix, before being appointed as artistic director at Lanvin in March 2016 after the shock departure of head designer Alber Elbaz.

Now, sources have told WWD that Jarrar will exit her position before the spring 2018 season.

It is understood that there has been conflict between the designer and chief executive officer Michele Huiban over the past few months, and the pair has apparently been negotiating Jarrar's departure from the Paris-based company.

Lanvin representatives are yet to comment on the report.

The rumour follows recent reports that the brand was in a dire situation following two years of declining sales, with Jarrar's employment failing to have an impact on profits.

Lanvin, founded by Jeanne Lanvin in 1889, is now run by Taiwanese media magnate Shaw-Lan Wang, who is the controlling shareholder.  

Though Lanvin remains independent and therefore isn't required to publish figures, an insider recently revealed to Reuters that the company's sales fell 23 per cent last year (16) to 162 million euros ($182 million/£143 million), and dropped a further 32 per cent in the first two months of 2017.  

In the face of declining sales, Lanvin bosses have adopted several cost cutting strategies, including the shuttering of several boutiques which were unprofitable and a reduction of spending on advertising. 

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