Style & ShowbizFashion

Bouchra Jarrar had no brief for Lanvin Resort line

Bouchra Jarrar had no brief for Lanvin Resort line

Bouchra Jarrar made sure she kept an "open page" when designing Lanvin's Resort 17 collection.

The fashionista became artistic director of women's collections at the brand in March (16) and quietly unveiled her debut line in New York this week (beg06Jun16). It was a big task for Bouchra as womenswear pieces were previously designed by Alber Elbaz, who turned Lanvin into the success it is today before his departure in October 2015. And with just two months to work on the Resort offerings, Bouchra made sure she had options.

The finished range includes sleek pieces like a white blouse with a black neck tie, a floor-length black gown with colourful flowers on sheer material at the top, and a chic navy pant suit.

“There was no brief,” she told “It’s an open page, and that was important for me. Daywear is really important for the house. Also to bring my own vision to cocktail and evening, with a sensibility of the 1930s.

"In that period, the wardrobe and evening dresses were very simple, very pure. It’s a balance between how to be elegant and decontracte - cool or relaxed."

Fans of Bouchra's eponymous label will see similarities between her clean, minimalistic approach to her own designs and Lanvin's Resort line. The fashion star also took inspiration from the brand's founder Jeanne Lanvin, as well as looking back through the archives, when creating the clothing.

“Jeanne Lanvin always worked on the logo. It was a kind of tribute to her that I wanted to do," she said, adding that she wanted to cater to the customer more than anything. “It’s not for me; it’s for all women. I understand the power of clothes. It’s why I give a lot of attention to proportions; I like to optimise them. I want women to be beautiful, that’s my job.”

The collection, made up of ready-to-wear, shoes, handbags and jewellery, is scheduled to show during the couture shows in Paris in July (16).

Cover Media