Bottega Veneta's Tomas Maier looking to Asia
Bottega Veneta's creative director Tomas Maier is looking to expand into Asia.
The German-born designer joined the Italian luxury lifestyle brand in 2001, and marked a significant milestone when he unveiled a new architecture-specific "Maison" store on Rodeo Drive in Los Angeles last Friday (06May16), featuring the company's women’s and men’s ready-to-wear collections and artisan accessories.
The new store launch drew in A-list fans such as actresses January Jones, Andie MacDowell and Maggie Gyllenhaal to the chic setting. However, with his next Maison opening in New York on Madison Avenue at 64th Street next year (17), Maier now has his sights set on venturing into Asia.
"That is it for the United States, but definitely Tokyo is a big town on the map for me, then certainly there will be a Maison in China, and maybe two more in Europe," he told WWD. "It’s all about the real estate that is becoming available. It’s not that easy because you want to be in the right place with the right amount of square footage. It also needs to have some character, or the possibility to give it character, as well."
Maier adds that he really loves Japan, spends a lot of time in buzzy capital of Tokyo, and feels it would be a savvy move for Bottega Veneta to open up a new Maison there because of the established customer base and as it is a very important market historically.
However he has yet to find an appropriate location to build a store in the city but would be open to starting "from scratch".
"It would be nice to do something from scratch like build a building, or if that is not the case, then redesign the building and do the entire facade like what we did here. I have an idea, we just have to see if it can work," he explained.
Of the idea that he is a more hands-on with design than some creative directors, Maier shares that he enjoys all aspects of the fashion business, from how the product is presented, to the clothing design, to the advertising.
"It’s not just making clothes for a runway show," he said.