Bobbi Brown leaves role as editor-in-chief of Yahoo Beauty
Bobbi Brown is leaving Yahoo Beauty after less than two years as editor-in-chief.
The beauty entrepreneur and make-up artist joined the site as editor-in-chief in April 2014 but, in a shake up of the company, she is now leaving her position.
“I’m incredibly proud of the work my team and I have done over the past two years at Yahoo Beauty,” Bobbi said in a statement. “It was a fascinating learning experience that allowed me the opportunity to create positive and inspiring content in the beauty space that empowered women to be their best, most confident selves. This has always been my philosophy, so I look forward to continuing to share this message in new and innovative ways."
It's not clear whether Bobbi's exit was part of the company's layoffs made earlier this week (ends19Feb16). Yahoo Beauty's senior beauty editor Joanna Douglass and several other staffers in the beauty division have also left.
"As we simplify our business at Yahoo, our beauty coverage is going in a new direction," said Martha Nelson, Yahoo's global editor-in-chief, added in her statement posted to Tumblr. "We have appreciated Bobbi Brown's expertise, her talent, and the unique content she has brought to Yahoo's audience."
While Yahoo Beauty and Yahoo Style will continue to be part of the Yahoo vision going forward, seven other verticals of the organisation are being entirely phased out and their teams laid off. These include Yahoo Food, Yahoo Health and Yahoo Parenting.
"In early February Yahoo shared a plan for the future, with this new plan came some very difficult decisions and changes to our business," a spokesperson for Yahoo said on Wednesday (17Feb16). "As a result of these changes some jobs have been eliminated and those employees will be notified today. We thank those employees for their outstanding service to Yahoo and will treat these employees with the respect and fairness they deserve."