Binx Walton: Models need more than looks
Fashion star Binx Walton chose only models who "brought something to the table" to front her Superga campaign.
The brunette beauty is known for being in front of the camera but switched things up when she was asked to design a capsule collection for the sneaker brand.
She threw herself into the project, casting the campaign and agonising over every little detail of the shoes. But picking the models meant she could finally put across what many designers forget.
"Model-wise, it was very much about character. A lot of people choose models based on the fact that they look like mannequins and they don’t have much personality, but I feel like all the people we chose were very personable. They could talk to you and have a conversation with you; these were people who brought something new to the table," she explained to vogue.com.
Binx has some impressive work under her belt, including magazine covers like Elle and Teen Vogue and a Vera Wang campaign. But taking a step back from modelling was eye opening.
"It was sick! I mean, I’ve never really been on the back end of the design process; I’ve been working with designers for about three years now, learning from people who are inspirations to me, like Karl Templer - but actually putting that knowledge to use on my side was interesting. I’ve learnt a lot: Superga let me do a lot of things. I actually got to hire hair, make-up, video, creative, all the models, but I had a lot of help from the team throughout the whole process," she smiled.
Binx's line consists of three shoes: a silver sneaker, a white version and a black with a slightly higher top.