Beyoncé will launch a concert retail app with Sidestep
Beyoncé is set to launch a concert retail app.
The 34-year-old singer songwriter has reportedly invested $150,000, which is almost the equivalent of £100,000, into her latest fashion venture with Sidestep, which will allow concert goers to purchase merchandise available at her shows via an app.
According to iTechpost.com the brunette beauty has invested into the technology via her company Parkwood Entertainment.
However, Beyoncé is not the only artist to have joined forces with the company as Selena Gomez, Justin Bieber and Fall Out Boy have also listed the help of Sidestep to sell their merchandise.
The app will see products for the 'Lemonade' hitmaker's Formation World Tour, which ends on Friday (07.10.16), be available to purchase online before and after the show.
It has been reported shoppers will be able to pick-up their buys in designated spots at the various venues, and also request home delivery if they would prefer.
Sidestep's CEO, Eric Jones, who invented the app, has revealed the idea stemmed from his former days as a musician during school and his struggle to make a profit from the industry and wanted to create a device to help musicians increase their income.
Speaking previously, the creator said: "What I experienced as an artist made me realize how many things were missing from the merchandise experience and how much data was not being collected, so SideStep was a no-brainer."
Meanwhile, Beyoncé - who has four-year-old daughter Blue with her rapper husband Jay Z - ventured into the fashion industry earlier this year when she launched her athleisure line Ivy Park.
Beyoncé has since designed more pieces to her fashion range, which were added to her sportswear capsule last month.
And the former Destiny's Child band member recently helped launched a vegan meal delivery service with 22 Day Nutrition, although she is not vegan.