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Behati Prinsloo for Juicy Couture

FashionBy Sunday World
Behati Prinsloo for Juicy Couture

Behati Prinsloo is the face of Juicy Couture’s upcoming fragrance.

The 25-year-old model has been signed by cosmetics and fragrance giant Elizabeth Arden Inc. - which holds the licenses to Juicy Couture’s scented offerings - to front a new perfume to be released in July.

While the name and any further information about the venture hasn't been disclosed, Robin Mason, senior vice president of global marketing at Elizabeth Arden, was happy to speak about the fashion star’s new role.

“The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand,” Robin told WWD. “Behati is a dynamic woman with global appeal.”

It’s more than likely Behati’s hunky husband Adam Levine will be impressed with her landing the role as he has released his own fragrances for men and women in the past.

Behati was first discovered by Storm Model Management aged 16 while holidaying in Cape Town and has become a firm figure in the fashion world since. On top of her being a Victoria’s Secret Angel the brunette beauty has walked for high-end labels such as Chanel, Zac Posen and MaxMara throughout career.

Her stunning looks and slender figure are admired by many, but Behati has previously admitted she still suffers hang-ups.

"There are always times when you feel unsure," she told German newspaper Bild.

"When you get the feeling you're being judged. Or when you don't get the job and think you're being judged."

Despite being a natural on the runway, Behati also revealed she initially dreamed of being a air hostess as she thought it was a “glamorous” career.

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