Banana Republic, CFDA help emerging talent
Banana Republic and the Council of Fashion Designers of America are launching a new initiative to boost up-and-coming designers.
The popular fashion company and the CFDA will support emerging American talent by helping them with domestic design and production.
Two limited-edition collections by New York and Los Angeles designers will be sold at selected Banana Republic flagships and online.
“This new program is a great opportunity to provide mentorship and resources to help creative talent grow their business while designing and producing locally,” Marissa Webb, creative director of Banana Republic, explained to WWD.
The first lucky designer to benefit is Timo Weiland, an alumnus of the CFDA Fashion Incubator program. He will create a 12-piece women's collection for spring. They will be cut and sewn in the Big Apple's Sunrise Studio, a CFDA Fashion Manufacturing Initiative grant winner and Sn Productions.
A Los Angeles designer will receive the same treatment, but no one has been announced yet.
“[The initiative will] help promote designers here in America and domestic manufacturing," Steven Kolb, president and chief executive officer of the CFDA, said.
Weiland will show his capsule collection during Banana Republic's spring New York Fashion Week show and retail in March.
He founded the brand with Alan Eckstein and Donna Kang in 2010.
“Donna, Alan and I are honoured to collaborate on the first CFDA by Banana Republic capsule collection for spring 2016,” he said. “Since launching the brand, we have designed, cut and sewn our core signature woven styles in New York with factory partners based in the Garment District. Building upon this Made-in-New York aspect has been an integral part of our business and our story as a brand.”