Balmain creative director Olivier Rousteing joins Kim Kradashian; Hollywood
Balmain creative director Olivier Rousteing is to appear as a character in the 'Kim Kardashian: Hollywood' game.
Kim's French fashion designer friend has been turned into an avatar for the mobile app and a slew of Balmain fashion content, such as 20 women's runway looks from the company's 2015 autumn collection, and 10 different men's looks, will also be selectable in the game.
The main goal from the update is to become the next face of Balmain Paris.
Kim has been a committed member of the 'Balmain Army' - Olivier's inner circle - for several years and often appears on social media wearing his creations.
'Kim Kardashian: Hollywood' - created in partnership with developer Glu Mobile - has become a gaming sensation since it was released across multiple platforms on June 2014 and has earned $132.4 million through in-game purchases.
In the game Kim guides players from the Z-list to the A-list as you take your computer generated alter ego through a series of challenges and missions.
Niccolo de Masi, Glu Mobile chairman and chief executive officer, said: "We took an existing game engine that we knew would monetise and retain players and we added in programs and Kim's aesthetic. This is proving to be a winning combination. It's the only celebrity-centric game in the world with any revenue traction."
Olivier follows Chanel legend Karl Lagerfeld as the latest fashionista to be featured in 'Kim Kardashian: Hollywood'.
On Saturday (05.12.15), Kim and her husband Kanye West welcomed their second child into the world, a baby brother for their two-year-old daughter North.