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Balenciaga names Demna Gvasalia as creative director

FashionBy Sunday World
Balenciaga names Demna Gvasalia as creative director

Balenciaga has named Demna Gvasalia as its new creative director, succeeding Alexander Wang.

The designer is the founder of hot Paris fashion label Vêtements. Following confirmation of Alexander’s departure from the brand in August (15), CEO and president Isabelle Guichot wanted to appoint someone who would shake things up.

“We really wanted somebody that has a vision, and someone capable of reshuffling the cards,” she told WWD. “I was really amazed by his (Demna) ability to develop an approach to the brand that was really new and that was really his own… what should be the attitude, what should be the silhouette, what should be the volumes.”

The 34-year-old will put on his first show for Balenciaga in March (16) during the ready-to-wear season. He will also continue with his commitments to Vêtements, but Demna can’t wait to put his stamp on the couture label.

“I am extremely honoured and excited to be given the opportunity to bring my creative vision to Balenciaga, a house with such an exceptional history of pushing the boundaries of modernity in fashion,” he told the outlet. “I am looking forward to further (expanding) the DNA of the house and, together with the team, to write a new chapter in its history.”

While Demna is going to bring his own take to proceedings, one of the reasons Isabelle appointed him was because of the parallels between him and Spanish founder Cristóbal Balenciaga.

“Even in the ‘30s and until his retirement, he was not someone who stuck to the rules of the time,” she said. “He was always reinventing the way he was working, reinventing the way he spoke to the client, reinventing the way he presented his collections, to the point where at the end he was doing a show without any press in the audience.”

She believes Demna has a similar penchant for challenging convention which will help the brand continue to thrive.

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