Azzedine Alaïa creates scent
Azzedine Alaïa is releasing his first fragrance.
The Tunisian-born couturier produced his first ready-to-wear collection in 1980. But it has taken the designer until now to branch out into the world of perfume. Following the announcement, the 75-year-old released a “meditation” on fragrance as opposed to a typical press release.
“Creating a perfume is to confide in a woman, to steal her thoughts of tomorrow and run away with her before she ever looks back,” he said, according to The Cut. “Creating a perfume is also knowing that, at that precise instant, the words I use to recount my secret already no longer belong to me… My perfume is not reasonable — it makes time lie.”
According to the outlet, the Alaïa Paris perfume was created with the help of Beauté Prestige International. And Azzedine added that he had spent a long time considering his perfect fragrance.
“I dreamed of it like an archaeologist dreams of sculptures from antiquity lying at the bottom of the sea for millennia, sculptures of perfect bodies, matched only by the women of today — an ideal and timeless beauty,” he continued.
Perfume blog MimiFrouFrou.com reports that in Vogue Paris, Alaïa mentioned "Perrier water" as an inspiration. Meanwhile, Beauté Prestige International' head perfumer on the project described the scent as "cold water falling on hot chalk".
If that's not conjuring up any immediate smells, it's translated as "airy notes and pink pepper; freesia and peony; animal notes and musk".
The fragrance is set to launch in the autumn.