Ashley Tisdale's hands on approach to new makeup line
Ashley Tisdale was hands on throughout the production of her new makeup line.
The 'High School Musical' star has teamed up with BH Cosmetics to produce her own range of cosmetics, titled 'Illuminate', and has revealed it has been a tough process to get everything exactly how she wants.
She said: "I'm someone who loves makeup - I love doing my own makeup and getting my makeup done - and I had specific ideas for what I wanted the palettes to look like so they would represent me.
"I love the whole California beachy look, and I love glowy bronze. I think makeup is supposed to illuminate you. Hence, the title Illuminate ...
"It was good that I did [go in early] because the first time they printed it, it was tad off, so they did another print. There is a lot that goes into every detail."
The company also praised the 30-year-old actress, insisting it was a "match made in heaven" because of Ashley's beauty past.
Reed Cromwell, who is the director of product development at BH Cosmetics, added to Women's Wear Daily: "The cool thing about Ashley is she's been in the [entertainment] industry since she was a kid, so she's been in the makeup chair for many years.
"She knows makeup and she knows texture. It was a match made in heaven. It wasn't just a celebrity coming to put their name on something. She's challenged me to come up with new ideas and innovation."