Ashley Graham wants sports line
Ashley Graham wants to tackle an active line.
The plus-size model has recently turned her hand to designing with a lingerie collection, created with Canadian retailer Addition Elle. She's no stranger to posing in intimates having appeared in campaigns for Lane Bryant and Swimsuits For All, and using her knowledge of the industry she has produced her own pieces.
She's got into the swing of things so much that she's looking to expand her designing résumé.
“I could find sexy bras and I could find supportive bras, but it was never sexy and supportive together,” she told WWD.
“Activewear is lacking in the plus division because I think people don’t think plus-size women work out.”
Her lingerie range came about after a modelling job for Addition Elle a few years ago, during which she approached head of marketing Roslyn Griner about a collaboration. Ashley's debut was released in October 2013 and it will be available on nordstrom.com from August.
It's called Modern Boudoir, inspired by kinky movie Fifty Shades of Grey. There are four bras, priced between $65 and $70, with matching underwear, all with a bondage feel.
There is also a chemise and lace kimono for curvy women to get their hands on.
It's no surprise Ashley is keen to move into fitness gear as she has teamed up with Net-a-Porter on its Curvy Fit Club workout video, which will release more episodes next month. She is also the first ever plus-size fashion star to feature in the pages of Sports Illustrated's swimsuit issue.
Meanwhile the brunette beauty has taken on a riskier role, stripping off for Glamour Iceland alongside other plus size models such as Marquita Pring and Julie Henderson as part of a collective called ALDA. It means 'wave' in Iceland and one photo sees the models standing naked with their backs to the camera and their arms in the air.