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Aquazzura's co-founder loves star spotting

FashionBy Sunday World
Aquazzura's co-founder loves star spotting

Aquazzura's co-founder Edgardo Osorio loves counting how many stars are wearing his creations at fashions shows.

The Italian luxury footwear label only launched in 2011, but has already won fans across the world, including a host of famous faces such as Diane Kruger. Edgardo, who is also creative director of the brand, gets a kick out of spotting celebrities wearing Aquazzura in public.

"The wonderful thing is it really started with fashion girls," he told Fashionista.com. "Before celebrities, every 'It' girl, every magazine editor, every buyer at Fashion Week in Paris, or Milan, or London or New York, half of the front row was wearing us. It became kind of a funny thing, counting Aquazzuras in the front row."

The label is known for attracting 'It' girls and last year (14), Olivia Palermo created a sell-out six-piece collection for it. Hoping to follow on from this success, British socialite and model Poppy Delevingne has been enlisted to put together an eight-piece capsule collection which is due for release next month (Dec15).

Despite having a series of high-profile fans, Edgardo has never bombarded celebrities or their stylists with freebies in order to raise the brand's profile.

"We do work with a lot of stylists for the red carpet," he explained. "But being such a young brand, we can't really afford to give shoes to everyone. Most of the time when you see celebrities wearing our shoes, they went out and bought them."

Aquazzura has developed a reputation for producing must-have strappy sandals and lace-up pointed flats, many of which often appear on red carpets. Although 29-year-old Edgardo enjoys seeing stars wearing his shoes, he wants every woman to afford to wear fabulous footwear.

"Obviously that (red carpet) is a big part of what we do, but I have just always wanted to make fun, sexy shoes that aren't too expensive," he said. "That can mean red carpet, but I think of us as much broader than that. I think of us very much as dressing a normal woman on a daily basis while (she is) chasing after (her) kids. Every woman wants to feel well-dressed."

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